Privacy Policy

Last updated: 25/09/2026

Loué respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit or make a purchase on www.loueknitwear.com.

This policy is written in accordance with the EU General Data Protection Regulation (GDPR).

1. Who We Are

Loué Knitwear
Santpoort, The Netherlands
CoC number: 74237144
hello@loueknitwear.com

2. What Personal Data We Collect

When you place an order, create an account, or contact us, we may collect:

– Name
– Billing and shipping address
– Email address
– Phone number
– Order history and preferences
– Payment information (see Section 4; we do not store full card details ourselves)

We process your personal data to:

If you sign up for our newsletter, we also collect your email address for that specific purpose.

3. How We Use Your Data

– Process and fulfil your orders, including shipping and returns
– Communicate with you about your order (confirmations, shipping updates, customer service)
– Send you marketing emails, if you have opted in (you can unsubscribe at any time)
– Comply with legal and tax obligations
– Improve our Website and services

We rely on the following legal grounds under the GDPR:

4. Legal Basis for Processing

– Performance of a contract: to process your order and deliver your purchase
– Legal obligation: to meet accounting and tax record-keeping requirements
– Consent: for marketing emails (Klaviyo). You may withdraw consent at any time
– Legitimate interest: to maintain and improve our Website and prevent fraud

5. Third Parties We Share Data With

We share personal data with the following service providers, only to the extent necessary for them to perform their services:

– Stripe: payment processing (name, payment details, order amount)
– PayPal: payment processing (name, email, payment details, order amount)
– PostNL: shipping (name, delivery address, email/phone (for delivery notifications)
– Klaviyo: email marketing (name, email address)

These providers act as independent data controllers or processors and have their own privacy policies. Some of these providers may process data outside the European Economic Area (EEA); where this occurs, they do so under appropriate safeguards, such as Standard Contractual Clauses.

We do not sell your personal data to third parties.

6. Cookies

Our Website may use cookies or similar technologies for functionality and, where you have provided consent, for marketing purposes (e.g. Klaviyo email tracking).

7. How Long We Keep Your Data

– Order and financial data: retained for 7 years, in line with Dutch tax record-keeping obligations
– Marketing data (email list): retained until you unsubscribe or withdraw consent
– Account data: retained for as long as you maintain an account with us, or as required by law

8. Your Rights

Under the GDPR, you have the right to:

– Access the personal data we hold about you
– Request correction of inaccurate data
– Request erasure of your data (“right to be forgotten”)
– Restrict or object to certain processing
– Request data portability
– Withdraw consent at any time (for marketing)
– Lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens)

To exercise any of these rights, contact us at hello@loueknitwear.com.

9. Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse.

10. Children

Our Website is not directed at children, and we do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

12. Contact

If you have questions about this Privacy Policy or how we handle your data, contact us at:
hello@loueknitwear.com